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Business Plan Guide
Selecting newspapers for offline advertising
How To Select Newspapers That Will Yield The Best Results
Now that you have created an ad for your website, a page to collect subscribers
and a system for following up with your potential customers, you have a system
that will automatically collect, contact and follow up with your leads. |
All you have to do now is send people to your signup page and the rest will
take care of itself. In order to start up your lead cycle you will need to place
your first ad.
In this article we are going to cover a tool you can use to effectively find,
analyze and place classified ads in newspapers all over the country.
The first thing you need to know is that you should stick to placing ads in
places with a population of over 200,000. This is to make sure that you can get
a decent amount of actions to your advertisement because some newspapers serve a
population of 20,000 and chances are the profits from an ad there (if any) will
be very small.
The first thing you need to do is decide on a city. There isn’t any precise
science to choosing a city other than making sure that it has over 200,000
people. You will also want to look at the newspaper online to make sure that it
isn’t a primarily agricultural publication since that probably isn’t the
demographic you want to hit.
So choose a city and then you want to go to the following website:
The US Newspaper List
http://www.usnpl.com
This website is one of the most comprehensive listings of newspapers on the
Internet and the best part is that it’s completely free.
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